Exhibition Trends

February 8, 2017

“Staying up to date with the latest tactics for brand exhibit interaction is critical if you want to get the most out of your marketing expenses.”

Exhibitions are all about human interactions with brands that are being displayed in unconventional environments – something Whaam Concepts knows a lot about. Staying up to date with the latest tactics for brand exhibit interaction is critical if you want to get the most out of your marketing expenses.

Technology is constantly developing and constantly integrating into everyday activities. It is, therefore, no surprise that the integration of technology in exhibition displays is becoming so popular.

Digital displays as an accompaniment to traditional displays are one manner of integrating technology but to take it one step further, would be complete digital signage and communication to create an augmented reality display. As much as technology is taking over, Going Green is a complimentary trend where consumers are more inclined to “Save the Trees” than stack up on company brochures.

Immersing in digital concepts is step one, step two is the emerging of social media and mobile applications as a next-level brand interaction tool. Besides utilizing social media as a means of building your following and digital documentation; live streaming can be advantageous in eliminating that sense of FOMO for visitors unable to attend the exhibition. This is also achievable through applications such as Periscope and Facebook Live, all of which encourage brand interaction.

Creating new ways of physically presenting a brand in an exhibit environment can be challenging, but with a few of these 2017 exhibit design trends, it may encourage the necessary creativity. Using lighting in the form of LED programmable lightboxes, is one trend working to revamp the traditional exhibit. Other trends include the use of fabric graphics and curved structures to create a more appealing and inviting stand experience.

The direction of exhibition trends is predominantly digital and technological, however, nothing could ever completely replace the reward of witnessing raw creative ideas being constructed into reality and there will always be a way of finding that balance between full digital and material integration.

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