Redefining Retail in the Tech IndustryPublished on September 28, 2016
“Transparency, warmth and communication were the three key design pillars”
Transparency, warmth and communication were the three key design pillars identified when Whaam was tasked with creating a unique physical space to introduce iFix’s transformation into the new weFix brand.
The main objective for the project was to construct a fresh, inviting space to facilitate genuine interactions and allow relationships between the brand and its customers to flourish.
A feeling of trust and accessibility was created by using full length glass divisions to open up the space, which allowed for an organic flow between the back of house technical repair area and the front of house retail environment.
The combination of natural raw materials and high quality, well finished surfaces, along with the introduction of living plants into the space, brought a sense of warmth to the traditionally stark and artificial feel of tech based industry. The post launch customer interactions and their response to the re-crafted environment reinforced the design strategy used and its alignment with our own design philosophy.
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