Mobile Retail DesignJune 12, 2018
“THERE ARE MANY TYPES OF DESIGNERS. AND AS NEW PROCESSES, METHODS AND INDUSTRY STANDARDS DEVELOP, WITH THESE NEW NEEDS, THERE MUST BE NEW TYPES OF DESIGNERS TO MEET THEM“
There are industry standards in every industry. Methods that are used because they work. In retail, the pop-up is one of those methods.
A brand takes over a vacant space, a space where you don’t expect them to be. They “pop-up”, suddenly, there’s a buzz. Like the bat-signal summons the Dark Knight, this pop-up summons inquisitive minds. It creates excitement, people are who love the brand have renewed loyalty, and those who haven’t heard of them – well, now they’re hooked.
Also called an “activation” – and you can see why. It literally activates interest, anticipation and delight.
“Who are these people?”
“What are they doing here?”
“When is the next one?”
And the word spreads.
Yes, word travels fast, if it is your brand that is creating that beautiful commotion, you have to keep up – and what better way to do that, than on wheels? Like the old RV’s and Airstreams gave their industry the ol’ one-two-punch by putting homes on wheels, let’s do the same for your businesses. Let’s convert a trailer into an engaging environment for your brand.
This is the 21st century, the present and the future of pop-up retail is mobile. This new adventure requires a new hero: the Mobile Retail Designer.
A time long ago, mobile business only happened because they needed to. The first food trucks were not trying to be cool – they couldn’t manage to get a fixed retail space, so they improvised – and plan B worked, and it worked well! Now, who can imagine a world without food trucks? (Who would want to?!). But now trailer conversions are cool, and necessary if you want to keep your brand relevant.
So it’s exactly that – a trailer, like the ones used to transport animals or large equipment, re-vamped, re-imagined, re-engergised for the modern retail audience. We know how fickle our consumers can be. They easily tire of us, and demand we impress them over and over again. This is how.
To perfectly execute this mission, you need the perfect SuperTeam. Everything about these trailer conversions is customizable, as long as you have the perfect Mobile Retail Designer, to combine your ideas, your needs and the core message of your brand flawlessly into a mobile unit. It’s a very specific task, with many moving (and stationary, but equally important) parts. Not only do you need that interior decorative eye, you need industrial design too. Those minds who can seamlessly integrate the science needed to build and the creativity needed to make what you build aesthetically pleasing.
Whatever you do, whatever you have to offer, it will fit into a trailer conversion. Today having a mobile retail unit is not back up, in case other plans don’t work out. They are the first choice. Whether it is where your business permanently lives or it’s complementary to your usual practice and you use it as an activation or pop-up to draw more people to you. Check out one we recently did for sports brand Under Armour. Now that you want one too, ask us how!
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