AFROGEM

WORLD TRAVEL MARKET, 2017

“DAZZLING DIAMONDS IN DYNAMIC DESIGN”

AFROGEM APPROACHED WHAAM TO ASSIST THEM IN MARKETING THEIR 50TH ANNIVERSARY IN JEWELLERY FABRICATION AND STONE RETAIL.

Traditionally seen as only a stone supplier, Afrogem was eager to promote their jewellery fabrication abilities as a key arm of their business.

Whaam used Afrogem’s presence at WTM Africa held at the CTICC, a stone’s throw away from their Bo-Kaap Fabrication studio, to create an activation with a difference. This combined their exhibition stand with a guided tour to experience first hand their manufacturing environment. A small stand designed to communicate the anniversary was built around customer engagement with the intention of “meet & greets” followed by the tour, extending the activation outside of the CTICC confined space.

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