DESIGN INDABA

MOST BEAUTIFUL OBJECT IN SA

“A SHOWCASE OF SOUTH AFRICAN DESIGN EXCELLENCE”

WHAAM HAD THE HONOUR OF IMPLEMENTING OUR DESIGN PHILOSOPHIES TO CREATE A SHOWCASE FOR THE PINNACLE OF DESIGN IN SOUTH AFRICA.

Design Indaba select 10 of the Most Beautiful Objects in South Africa to feature at their annual design exhibition and tasked Whaam to create the perfect environment experience.

The challenge here was to match the design excellence on display that would simply exalt and compliment the products showcased. The Whaam design team chose a minimalist steel structure that incorporated an industrial feel. Minimalism was used to avoid overpowering, and an industrial feel was used to contrast the well-finished products on display within the environment. Suspended lighting fixed between the frameworks of the structure allowed us to amplify the beauty of each product in this walk-through, gallery style experience.

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021 045 0551
Mason’s Press
7 Ravenscraig Road
Woodstock
7925
Western Cape