IDC & Partners

“A SENSE OF HOME IN THE TEXTILE INDUSTRY”

IDC, THE SOUTH AFRICAN PARASTATAL WITH THE MANDATE TO INVEST INTO ENTREPRENEURS IN SELECTED SECTORS OF THE SA ECONOMY

After Whaam had completed a number of projects for IDC over the years, Source Africa 2016 was the time for a revamped experience for them and their partners.

As the focus of this show was the textile industry, Whaam chose to introduce a sense of “home” by including an open-plan structure with raw oak finishes and elegant, modern furniture. A creative masterpiece made from geometric oak ribs was constructed at one end of the stand to add aesthetic value as a conversation focal point. The stand incorporated two of IDC’s partner entrepreneurs behind the stand in this showcased activation.

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