RUCKUS-BROCADE

AFRICACOM, 2016

“BRINGING TWO BRANDS TOGETHER IN AN ACTIVATION
BUILT AROUND ENGAGEMENT.”

AFRICACOM 2016 SAW THE AMALGAMATION OF RUCKUS AND BROCADE FOR THE FIRST TIME IN SOUTH AFRICA, WHICH CALLED FOR A NEW CONCEPT.

The purpose for the design of this project was to promote both Ruckus and Brocade’s innovative product and service offerings within the telecommunications market.

This resulted in an environment that stood out visually, and provided an engaging space for building relationships. We focused the engagement around a social “coffee-bar” at the heart of the open-planned structure with a side meeting area designed as a stop, meet and greet breakaway. The large surrounding bulkhead was cantilevered at one end to add a unique style.

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Mason’s Press
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Western Cape