RUCKUS WIRELESS

AFRICACOM 2015

“BLACK GEOMETRIC STRUCTURES HIGHLIGHTED WITH BRIGHT ORANGE ACCENTS”

OUR MISSION WAS TO CREATE A SPACE THAT PUSHED THE BOUNDARIES OF TRADITIONAL TRADE SHOWS AND EMPHASIZE THE UNCONVENTIONAL RUCKUS BRAND.

Ruckus is a leading company in the wireless infrastructure market and their vast array of products; help service providers and enterprises to stay ahead of the demand.

The company culture was highlighted in the extravagant design of geometric structures contrasted by copper bulbs and exploding with traces of bright orange. We illuminated the stand with LED lighting to solidify the brand message communicated by the activation. Our structure not only interpreted the playful corporate identity associated with Ruckus but also reflected the high-tech telecommunications industry that they dominate. This custom stand was a honest reflection of our eternal endeavour to create unconventional environments that stand out from the conventional.

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