SD DIRECT

POWER AND ELECTRICITY, 2016

“MODERN AND FUTURISTIC WITH A DIFFERENCE”

THESE GLOBAL LEADERS IN ENERGY EFFICIENCY, CHALLENGED WHAAM TO CREATE AN ACTIVATION WITH A DIFFERENCE.

Whaam’s response to this challenge was to imagine an activation that would showcase SD Direct’s most innovative products as beacons of hope and inspiration.

The four chosen products were featured in glass podiums, which included plinths with LED highlighted bases that gave the illusion of weightlessness to the stand. The floating product showcases were glorified in a fully open plan structure, with accents of futuristic geometric structures that included a monumental back wall and a reception counter made for outer space travel. All of this with the overarching philosophy of engagement.

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