Second Skins

RONDEBOSCH, CAPE TOWN

“THE OLD FASHIONED WAY”

WHEN YOU’VE BEEN AROUND FOR 35 YEARS LIKE SECOND SKINS, NO MATTER HOW COMFORTABLE YOU ARE IN YOUR SKIN, A NEW LOOK IS NEVER A BAD IDEA.

 

To re-introduce the brand to the public Second Skins went old school consulted the  Yellow Pages of the 21st century – the internet.

Having found Whaam Concepts details the good ol’ fashioned way – from our website, Second Skins put themselves in our hands from the get-go. Excited that this new client based their decision to work with us on our online profile, we had to impress.

Second Skins wanted Gondola Ends and Retail Gondolas for their merchandising displays inside sports apparel and gear store Sportsman’s Warehouse. Also, they wanted a unique and engaging display for their swimming goggles without the risk of theft. Our so-simple-it’s-extraordinary solution: skulls!

Visually interesting, layered and textured head-figures were CNC cut to snuggly fit the Second Skins goggles – beautiful and secure.

This job was a 6-month process – while the client loved the Gondola designs and of course the very cool skulls – we had to work some magic with pricing. But once everything was signed off, the project took flight.

We exceeded their expectations and they fully trust us and our work. We will be rolling out this design concept nationally in Sportsman’s Warehouses around the country.

The Great Things We’ve Accomplished

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