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If you’re in sales, marketing or communication you know that exhibitions like AfricaCom Cape Town are so much more than networking opportunities. This event in particular is THE premier event to get yourself seen by the most influencers on the frontier of the tech and telecom industries. Because stand building is a large part of our business at Whaam Concepts, in addition to our retail experienes and commercial interiors, we know the importance of the exhibition portion of the show. We always encourage our clients to push the envelope when it comes to their tradeshow booth – to think of it as an experience where your brand can truly connect with the audience.
But, our clients sometimes overlook the other benefits of attending the show. This expo is over 21 years strong and in addition to sponsorship and exhibition opportunities also offer co-located events and lectures from industry thought-leader. There are also multiple opportunities where you can engage with delegates from all over the world. Events like the AFest, with live musical acts, the AfricaCom awards, that recognise all the individuals, organisations and products committed to fostering Africa’s digital growth, topic focussed networking events and many more really add value to the event.
AfricaCom Cape Town gets you targeted exposure to Africa’s biggest brands so of course you need to put your best first foot forward when meeting the leaders that can change your industry – that’s where Whaam Concepts comes in. We have build stands for the show so we know how the show itself is growing and what to do to ensure your presence is elevated at the event.
The Whaam SuperTeam love working with energetic US telecommunications brand, RUCKUS through their partner, vivid global marketing. Our brief to reimagine what their face to face environments could look like and our design team accepted the mission. Taking inspiration from the industry AfricaCom Cape Town stands for, the design team created settled on a theme of geometric angles and shapes, symbolising the connections of the telecoms industry.
The clients’ primary corporate colour is bright orange, a dream for the team, because it meant the stand would already have an impressive impact on first sight, just by the way that pop of bright orange would look against the black canvas. Backlit illuminated logos to enhance the branding and 3D, chambered walls, that bring a new dimension to standard flat walling and enforced the geometric concept. Solid copper lampshades for accent lighting and offered a central focus point of sophistication on the stand.
The RUCKUS team were so impressed by the direction the Whaam team took, they will use it as their new international standard for the presentation of their brand going forward. This is an advantage most don’t even think about when considering their exhibition and marketing strategies. When you partner with a team who believes what you believe, and is passionate about breaking away from mediocrity, seeing your business through their eyes can lead to exciting changes that will really propel your brand forward not just in terms of the event but beyond that in other arenas that you operate in.
For RUCKUS participation in AfricaCom Cape Town resulted in a new direction for their business on the brand identity front. With a team like Whaam Concepts on your side, who are committed to people, purpose and passion, great things can happen.
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