Ruckus at AfriCOM 2016

Published on February 12, 2016

“When people engage in unique and unconventional environments, great things happen”

The team at WHAAM recently had the exciting opportunity to work with the energetic US telecommunications brand, RUCKUS | simply, better, wireless, through our US partner, Vivid Global Marketing.

We created a brief to reimagine what their face-2-face environments could look like and our design team once again took the challenge of applying our philosophy which states: “When people engage in unique and unconventional environments, great things happen…”

Taking inspiration from the telecom industry itself, the design team created such an exciting design RUCKUS, will use it as their new international standard for the presentation of their brand going forward.

Geometric angles and shapes were the order of the day, symbolising the connections of the telecoms industry. The clients’ primary corporate colour is bright orange, a dream for the team, because it meant the stand would already have an impressive impact on first sight, just by the way that pop of bright orange would look against the black canvas.

Backlit illuminated logos to enhance the branding and 3D “chamfered” walls bringing a new dimension to standard flat walling and enforced the geometric concept. Solid copper lampshades for accent lighting and offered a central focus point of sophistication on the stand.

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