When exploring your brand development in earnest you must consider your face to face marketing, retail environment and commercial interior presence. How do you invite engagement? Where you call them your clients, your customers, your supporters or your people – the public is waiting is to consume what you create be it a physical product a business service or even intangible concepts or ideas. Of course, every business has a commercial space that needs to speak their language, but your customers don’t get to see this, and not every business always had the need for a dedicated retail space. But your business does depend on people interacting with what you offer, using it and coming back again and again for more – that’s where face to face marketing can really benefit you.
Because as a business you want to be able to see a marked increase in your sales and profits when implementing your marketing strategies, it can be easy to forget that your consumers are thinking, feeling beings. In order for them to literally invest in you, – that is, spend their money, that they spent their time earning, you have to first invest in them – Face-to-Face!
A team of Brand Engagement Architects like Whaam Concepts as the knowledge and expertise to guide you when it comes to the design and build of a unique environment where you can communicate your brand message and show your audience that you really care about your relationship with them. First approach F2F by investigating your ability to exhibit at expos and trade shows, pop-up a temporary retail unit, and organize imaginative brand activations. When exhibiting go the extra mile. Custom stands draw your audience in. They can see what you’re all about without any words needing to be spoken. Beautiful both in form and function.
Other avenues to explore are pop-ups and brand activations. Pop-ups are exciting because they can be gone at any time; introducing a new item for a limited time only will rouse interest and can act as a platform to test how your customers will receive that product.
With brand activations awareness and exposure are stimulated as well as providing the perfect environment for your brand ambassadors to personally engage with the people who mean the most to your brand – those who support you by buying your product. The modern world, with all its wonders, can be overwhelming.
Consumers are constantly bombarded with information from brands, how good they are, how fast they are, how strong they are. Processing all of this can be exhausting, so give your consumers a break from cold, hard, raw data – extend a warm, friendly, human hand.
At the core of every person is the urge to build relationships. We can often feel alone, that something is missing. As a brand, bring back some humanity to your message, be a friend, not a product. Let your consumers know that you are concerned about their needs, you understand their daily struggles, and, hey, you might just have a little something that can make them feel good again.
The brands that will take the time to implement marketing and trade campaigns that complement their mass media strategies, and have the express purpose of building one-on-one connections with their consumers, are the brands that will see a real depth growth, both in the relationships they share with their audience, and in their bottom line.
Small wins are often hard to measure in the short term but implementing meaningful, creative campaigns over a period of time, will pay off, both financially, and socially. Having a consumer base that not only spends money on your products but also shares your values, believes in your message and trusts you is invaluable and you can show that base that you respect them and their connection with you by putting real thought and effort into your face to face marketing experiences.
Email:
