George-Marc Kairuz, Founder of Whaam Concepts, believes in great things. He has been a part of the diverse world of creatives for over a decade and implements the principles of People, Passion, and Purpose in both his personal and professional life. George has learned, in this creative industry, that there is significance in analysing failure in order to grow and it is always necessary to ask the question of ‘Why?’ as tools for innovation
“I’ve built my professional career around one simple philosophy, “when people engage in unique and unconventional environments, great things can happen…”
This concept led me to start a business with this belief embedded at its core; and found application within an industry that has the biggest possibility for face-to-face engagement in South Africa.
Creativity has always had the power to inspire people to do remarkable things and it is often the uniqueness of an environment and the unconventionality of the experience that open individuals up to imagining. The world has changed and there is more need now for people to imagine better ways for us to meet and to engage with each other so that we can find commonality and share our humanity.
It is a strong belief of mine that the world needs just a little bit more face-to-face engagement done in unique and unconventional ways and if the world of brands can take this to heart, we might just see a few great things happen!
I feel that through Whaam, my calling is to inspire the retail and brand world into thinking about how they engage with their consumers and opening possibilities of approaching this just a little bit differently.
With Whaam being focused in the spaces where brands and their people meet
A lot of people have been asking us what the future of that experience will be.
The world has become a digital environment but that’s not what we are as humans focus on. We usually gravitate towards each other, towards that interpersonal connection.
Brands need to understand this and implement methods around this idea. In order to attain those great things, you must be future focussed, and you must understand your impact within the ecosystem and environment that you play in.
As a brand, you are part of a natural environment and traditional business has always been about how we take, but a future-focussed brand will understand how they can give. A brand that is committed to contributing and enhancing the natural environment that they find themselves in will be the one that thrives.
Understanding that as a brand, you are also part of a community and not outside of a community is also a vital outlook to have. We are humans and by nature are passionate about being part of a community, so a brand that understands their impact on communities will naturally resonate with people who have the same values and can work together towards the goal of great things.
As it is a digital world that we live in at the moment there is a bit of a disruption to the natural order. For humans, we have always been relationship-driven and traditionally that worked but currently, we are focussed on this abstract world of online, social media, and the world wide web. But the future-focused brand will be the ones that understand that we cannot forget or abandon the one on one human connections. Those personal relationships will not be lost but enhanced by what the power of digital gives us.
The most important tool you need in your utility belt that is a team that can support you, experts in Custom Brand Building that really understand your brand, your message, your story. A team that can make sure every environment you occupy, be it physical or digital draws people to who you are, makes sure they engage with your core vision and mission, and is committed to helping you achieve great things.
I feel that through Whaam, my calling is to inspire the retail and brand world into thinking about how they engage with their consumers and opening possibilities of approaching this just a little bit differently.
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