Communicating Company CultureApril 11, 2017
“RELATIONSHIPS FORMED FROM SHARED VALUES, BELIEFS AND EXPERIENCES ARE WHAT DRIVES COMPANY CULTURE.…”
QUESTIONS ABOUT WHO YOU ARE AS A BRAND CAN LEAD TO ANSWERS ABOUT YOUR COMPANY CULTURE
Who you are as a company forms the foundation on which to build your company culture. Why do you do what you do? What do you stand for? What sets you apart? You may have the answers to these questions, but does your team? What about your partners, clients, and suppliers? Do they know why they are choosing you?
As a business leader, it is up to you to make sure that the identifiable characteristics of your company shine through everything you do and are clear as daylight. When asked your clients, suppliers, partners, and your team must be able to describe your company like they would a friend.
Your company culture should be evident externally through the way you speak to customers, the way you answer your phone, the greeting and salutations of your email signatures, and through all your social media platforms. Your culture should also be evident internally in the way you interact with your team, your office design, the tone of your internal meetings, and the way you celebrate attained targets.
The pillars of Whaam company culture are people, purpose, passion, and promise.
People are the foundation of any culture. That’s why this is the first pillar. There is power in relationships formed form shared values, beliefs, and experiences. Make sure your team consists of people that connect with those values.
When enforcing a business culture, it is essential to be crystal clear on your purpose, the second pillar. We define this as “Our Why”. The answer to that question “Why” encourages people to associate themselves with you. Whaam Concepts knows exactly why we do what we do, it is a mantra, we approach every prospective client with it, we begin every project with it in mind, and we live it each day in our own workspace:
“When we engage in unique and unconventional environments, great things can happen…’
The Whaam Concepts SuperTeam is driven to achieve great things by connecting brands to their audience with our unique, creative designs, which have at their core a focus on people and the meaningful interactions between them.
YOUR COMPANY CULTURE IS A CORNERSTONE OF THE REPUTATION OF THE BUSINESS YOU HAVE BUILT
Pillar three of the Whaam company culture is passion. We make sure that passion is fostered in your interactions with your team, they look to you for motivation, for guidance, and to reaffirm the company’s values. Incorporating traditions within your company make sure the torch that displays your heart burns bright and full.
At Whaam, each team member chooses a super-alter ego, for themselves, whom they can call upon when they need to believe that they can overcome an obstacle before them and achieve great things. We also vote for an outstanding member each month who is awarded Superhero of the Month and each member believes and participates in the open-door policy.
Introducing your team to your company culture is not enough, routines like this make them feel included and accepted, this way they carry the brand forward with them, into all their external dealings as ambassadors for that company that they truly feel that they are a part of, and important to.
Once your house is in order, it is time to introduce your family and that company culture to the world. As a service provider, whatever that service turns out to be, you promise all those who do business with you a heartfelt, professional, and unique experience.
Our service involves first gaining a true understanding of the brand whose message we are committed to help communicate. We then devise an imaginative strategy and create an unconventional environment in which their audience can interact and connect with not only the product or service they provide but also their specific company culture. And then we formulate a meticulous plan to execute and actualize that vision.
Through all of this, our company culture will be present, like a subtle watermark, it will not be the focus of our work with you but its richness and value will visible at a closer glance. And that is our mission for you, the brands we take on our Custom Brand Building journey. It is the personality traits with which your business communicates that showcase its company culture and that culture is the magnet that attracts people towards creating and maintaining relationships with you, your brand, and your team.
The Great Things We’ve Accomplished
Servicing all over South Africa