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At Whaam we want to own the word “Unconventionality”. We apply it to every project, every experience every thought. How can we make the customers’ experience of your brand unconventional? Because we know that if the environment is unique and unconventional, the engagement in that environment will be more meaningful and great things will happen.
In an industry where competition is abundant, it is important to establish yourself as unique compared to your competition. What is it that you offer potential clients that a similar brand or service cannot? How can you make unconventionality work for you?
Unconventionality, in the context of a business, can be understood as a lens you look through when a fresh perspective is needed and the way you achieve this is by simply questioning the status quo. At Whaam, we ask ‘Why?’ before decision and move we make. This act of questioning reinforces solid ideas and eliminates any elements of uncertainty.
Challenging the status quo, asking why, is a driving force for development and progress within any industry, including ours. Unconventionality is essentially a tool for this innovation, where staying authentic, in the perspective that your business offers, pushes the limits of not only the industry you’re in, but your own limits as a business leader as well. These are the first steps to become industry-innovators and to deviate from mainstream industry standards something we must do to keep up with ever-evolving world around us.
There is diversity in unconventionality – diversity of perspective, diversity of ideas, diversity in passions and diversity in people innovating in their respective industries. We should celebrate the creatives and innovators of unconventionality around our continent – keeping us on the journey of achieving great things.
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