Marketing Experiences - What We Do Pt1April 03, 2018
“MARKETING EXPERIENCES – IT’S WHAT WE DO “
AS BRAND BUILDERS A SERVICE WE OFFER TO BRANDS WHO WANT TO CONNECT IS FACE TO FACE MARKETING EXPERIENCES
Whaam concepts is a business service. We offer face-to-face Marketing Experiences to companies with powerful brand messages to use to create stronger bonds between themselves and the people who they want to hear that message.
Whaam is not a traditional company. Our culture, our industry and our philosophy are unique to us. But at our core we are all about engagement, so we have to translate our “Whaam-Speak” into a message that everyone can understand, by calling our What We Do our “Products”.
We have three products, named in a very distinct way. Understand these terms, and why they are structured the way they are, and you can understand exactly what we can do what for you. They are: face-to-face marketing experiences (discussed below), unconventional retail environments (discussed in Pt 2), and unique commercial interiors (discussed in Pt 3).
Each three-word term is structured in a specific way. Each explains the What, Where, and How – or as we call it, Attitude, Industry and Application.
Face-To-Face Marketing Experiences
The What: Face-To-Face. Whaam approaches everything we do with an attitude of engagement. The truest and deepest connections form and set when people look each other in the eye.
What can we do for you? Bring your audience Face-To-Face with your brand.
The Where: Marketing. The industry we work in. Marketing is all about anticipating and then providing for the needs, wants and demands of the consumer. We create a setting where you can show your customers that you have exactly what they need.
Where do we work for you? In the Marketing atmosphere, directly between you and your customer.
UNDERSTANDING WHAT A MARKETING EXPERIENCE IS THE FIRST STEP ON THE BRAND MESSAGE JOURNEY
The How: Experiences. How do we make sure the What and the Where have a valuable real-world application? We build physical environments for them to live in, and it’s in these spaces that brands can serve up engaging Marketing Experiences to their customers. So, each environment will have an emotional component – built into the very structure is a meaningful experience that promotes human connection and brand engagement.
How do we work for you? We build a structure that you can use to connect with your audience using a Marketing Experience. These experiences take the form of pop-up retail, a temporary event in a popular location that really creates buzz; a brand activation which can stretch over a period of time, even travel; and even booths in professional settings like tradeshows and exhibitions where the very purpose of the even is to engage and create long lasting connections.
As the custodian of your brand’s identity, you must choose one or all of these methods to communicate your brand’s core message and philosophy to your audience. We elevate this by making the experience engaging and memorable for the consumer. We make it beautiful, we make it cool, we make it YOU.
Face-To-Face Marketing Experiences are a glimpse into what your brand is all about. They must activate interest in the audience, inspire them to seek out your brand in other avenues – like the more permanent retail avenue – or even inspire them to become a part of the team that makes the brand and find a place in the commercial environment.
The Great Things We’ve Accomplished
Servicing all over South Africa