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The world of retail inspires and befuddles. Many adore its intricacies and others can’t quite grasp even the broader picture – that’s were retail design comes in. Whaam Concepts are Brand Engagement Architects that means we are passionate about making sure that a no matter what angle you look at a brand from, you always know the core values, what that brand stands for and how it keeps the promises it makes.
This might seem like too much to ask of a simple room, but the retail space is, of course, much more than just a simple room. Just like a picture is worth a thousand words, a space, a room, an environment must speak volumes and invoke emotions. When someone steps into your retail store the design must move the person, take them on a journey and give them an experience that will keep them coming back.
Our team of Heroes have complimentary superpowers that, when combined, work together to create unique and engaging experiences and environments. Our Account Executives get to know your brand, learn your language and make sure they understand what you want to say. They then collaborate with our Design Team who take the very concept of who you are and translate that into a physical space. Our team is passionate about retail design and if you have a product and a unique voice with which you want to market it, the Superteam is the perfect choice when deciding on the look and feel of your retail space,
Next we begin the process of bringing the digital designs to life guided by our Project Management team we go on the journey of physically creating the vision of your space. We ensure that every step of the project from strategy through design and actualisation goes smoothly. We are armed with unique problem solving skills and know exactly the type of obstacles expected to pop up and how to clear them.
Now, let’s begin this retail design project.
Name something and you have power over it. The word “shopfitting” is standard in the industry, but when you need a solution, you don’t want to be just standard. Give shopfitting a unique name and it is sure to inject you with that same spirit to inspire your brand new Unconventional Retail Environment.
So you’ve been around for decades and you want, no, need a new modern look to re-excite your current fan-base and of course invite in some new blood – Whaam Concepts takes current trends, combines them with your brand language, sprinkles in our own Super-flair and you’ve got a game changing retail design. You don’t just want to do what everyone else is doing because it’s “popular”, you take what works and you mutate it, make it better, make it greater, then you become the trendsetter.
Do you have an idea, no, a vision for a retail space that inspires? Not just a place where consumer buys product, but a place where a person is involved, engages with a feeling, and forms a bond with your brand. You search for real connection from your retail experience, so make it your duty to give more when creating that experience for those who love your brand. Achieve this by intentionally creating your unconventional environment by utilizing new and fresh ideas.
Maybe, you’re a new kid on the block. You’ve just arrived, and you are privileged with the opportunity to trade with the titans. Take a risk and show the old timers what you’re made of. Don’t just look for shopfitters – remember, that’s standard, and you want to be extraordinary – look for Custom Brand Builders, who can create for you engaging visual merchandising displays, and product glorifiers, that give your retail space a voice and an identity never seen before.
Remember retail design also extends outside of dedicated spaces. The hallways in malls can be your stores as well. Whaam can take all that you require in a full store retail design and transform it so that has a new function, that of a unique mall kiosk design. Many times a brand will have the opportunity to share a large retail space with similar players in the same industry. In South Africa there is Dion Wired or Incredible Connection for tech and electronics or Sportsman’s Warehouse for sporting goods, Hirsh’s for home goods and many more. Because you want to let shoppers know that your brand offers something special and different there is the option of creating shop in shop units that speak your language and make sure you shine amongst your competitors. Whaam Concepts helps you work within the parameters that these stores set out – because many of them will have particular guidelines and specifications to which you must adhere – but as Custom Brand Builders it is our passion and our calling to make sure your brand identity is seen, heard and understood.
Now, that you have broke barriers and smashed expectations, other brands can follow your lead, and you can proudly say that you took a risk and it landed you ahead of the pack.
Right here, of course.
Good retail design could affect your audience in a positive way, but Whaam Concepts specializes in the creation of Unconventional Retail Environments that will leave a lasting impression. Once our creative team has accomplished our mission with you, your audience, your fanbase, your people will come to rely on you, and keep coming back not only because of your quality product, but because of the relationship they have with the message of your brand and the connection they feel when engaging in your retail space.
So, let’s get to work.
Shopfitters take on shopfitting jobs, only Whaam accepts the mission to create for you an Unconventional Retail Environment in which Great things can happen.
Countrywide you’ll find many “perfect” concept shopfitters. Technically minded, have been doing this for decades, can do this with their eyes closed – but, do you want that? You are looking for Heroes. Young, hungry, creative. Whaam Concepts can take you on this journey, eyes wide open, minds overflowing with innovative ideas and ground-breaking strategies. Inventive approaches for not only the visual layout of your retail design, but also the materials you use to build your environment, the elements that people will engage within your space, and how to put everything together.
You want a team who will be involved, who you can pour over details and improve on the stagnant standard with. We don’t just want someone to enter your space because they need to. We want people to know who you are, connect with your message and seek out your locations because they know that you will give them an experience that will leave a lasting impression. If you look at future projects through the lens of holistic brand development and identity you will find that retail design is just one aspect of a strategy that involves multiple layers and has the opportunity to branch off and create many subsequent tributaries. We start with just the design of your store, but we keep in mind possible themes and motifs that can be used in your commercial offices, future pop-up stores or brand activations and even face-to-face marketing experiences like expo stands at tradeshows.
The SuperTeam is standing by to learn your brand and together we can develop a way to root your brand into the hearts and minds of people who relate to your message and believe in who you are at your core. We are ready to give you a valuable presence on multiple channels that are meaningful to the success of your brand.
Photo by Alexandre Godreau on Unsplash
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