The Exhibition Stand JourneyAugust 15, 2018
“YOU HAVE FOUND US. WE UNDERSTAND YOU AND WE ARE READY TO GET YOUR BRAND MESSAGE TO THE PEOPLE. NOW, LET’S BUILD YOUR CUSTOM EXHIBITION STAND, TOGETHER.”
WHAT STEPS WILL YOU TAKE ON THE PATH TO YOUR CUSTOM EXHIBITION STAND.
You have a brand identity, a message you want to shout to the people, and you know the best way to do that is a stunning custom exhibition stand. You’ve come to us, Whaam Concepts, because you know that we know how to get that message out in the most super of ways. But, how did we come to have this epic cross-over?
First, you’ll have seen our Book of Great Things – the log of our adventures, all the days we have previously saved. An Account Executive from our Sales Team will have identified your brand as a one with similar values and vision to ours, would have gotten excited about starting a relationship with you, and sent it to you. You will marvel at our professional and modern work and become excited to join the growing list of our satisfied customers. You’re intrigued to be working with us. Our first contact with you was electronic – just an introduction – now it’s time to meet face-to-face.
Whaam Concepts believes in the power of human relationships, meeting with our Super Account Executives in the flesh is of vital importance. We will need to get to know each other, get a real feel for the direction you want to take your brand in, and the language your custom exhibition stand needs to speak – basically, we need to Strategize. We will set up a meeting with you so that all the details of your brief can be ironed out, we need to know what you want, so that we can design something that perfectly reflects who you are. We will need to get on the same page considering budget, finishes and time-lines, and the best way to do that is if we are in the same room.
Now, we know which exhibition you will be attending, we know how much you want to spend, and what you want your custom stand to say, the next step – create a digital version, the Design phase! The project is handed over to the Design Team. They will take your words, (perhaps also a few reference images) and, where there was once a blank page, they will there generate a rendering of a structure, that was literally just an idea, only weeks ago. The designs are very technical, with the specifications of dimensions, colours, and materials included in the final documents – so everyone knows exactly what the final product will need to look like.
During this part of the process, we don’t need much from you. Perhaps specifications according to your brand’s CI guide and – if needed – logos and artwork in the appropriate formats. Sit back and relax – we’ve got this.
YOUR PART IS DONE. NOW, HAND THE PROJECT TO OUR CAPABLE HANDS AND YOU WILL SOON HAVE A CUSTOM EXHIBITION STAND THAT WILL SURELY “WOW” ANYONE WHO SEES IT.
When the renders are done and approved by you, our Project Management team then steps in. The project sent for costing, again just for a week or two, and the quote is sent back to you for approval. You have a stunning design, you know how much it will cost, and you have faith that we will complete it within the agreed upon timeline, with the most modern and high end finishes available to us. So, now that you are more than happy to accept the terms, you send us a purchase order. Let the Actualization of your custom exhibition stand begin!
Now, our Partner-Suppliers get involved, our project will soon be physical. With constant communication and liaison with your personal Account Executive and the Project Management team your custom exhibition stand – a picture of which did not even exist a month ago – begins to take shape. Elements of the structure begin to get build up in the factory. You will be constantly kept up to date with all the progress, and IF there are any road-bumps you will of course be notified WITH an accompanying solution – because that’s part of our service to you, we deal with anything that might and could go wrong on your behalf.
When the structure is ready you are invited to a pre-build in the factory. An opportunity to see how the stand will come together and identify any last-minute touch-ups that could have been missed. At this point we are all so excited! The project looks great! All the hiccups – if any – have been dealt with timeously and with the utmost competence.
You will be able to exhibit with peace of mind, knowing that you, as a brand, and an organization with a message, are presenting your absolute best to delegates and other exhibitors alike. Enjoy the show from your unique custom exhibition stand, Whaam Concepts has made sure you have one less thing to worry about!
The Great Things We’ve Accomplished
Servicing all over South Africa