The Evolving Exhibition Stand IndustryAugust 28, 2018
“AN EXHIBITION – THE VERY WORD INVITES SPECTACLE. A TRADE SHOW – TAKE THE OPPORTUNITY TO SHOW OFF! EXPRESS WHO YOUR BRAND IS IN A REMARKABLE WAY THROUGH YOUR EXHIBITION STAND.”
TO GET EXCITED ABOUT EXHIBITION STANDS AND TRADE SHOW BOOTHS WE NEED TO KNOW HOW WHERE IT ALL STARTED.
Visualize for a moment that it is the 1850s, almost 200 years ago! No air-travel, electricity, and landline telephones are but a whisper, and the internet is literally unimaginable. The industrial revolution has happened, is happening around you. Engineering, inventing, manufacturing, machines – the very culture of the world is changing. Not only do we want to celebrate that, but we want to bring some attention to how marvelous we are, to do so a grand exhibition with even grander exhibition stands is definitely called for!
On May 1st, 1851 in Hyde Park, London The Great Exhibition of the Works of Industry of All Nations took place and ran for SIX months. The first of its kind. The picture above from The Victorian Web, scan, and text by Philip V. Allingham, shows just a glimpse. Just try to conceive the energy – the sights, the sounds, the vibe at this event – the likes of which have never been experienced before. Yes, when something is new it is automatically exciting, but just because exhibitions and trade-shows have been going strong since then, it does not mean that that same electric atmosphere cannot be re-created – in fact, we must strive for it.
So, it’s been 167 years since the first exhibition, in the format we know today, was attended but since then many advancements and discoveries have given us a reason to approach the events with as much enthusiasm, wonder and awe as the first attendees surely felt. If you have something that you know others want, that you know they need, that you know will make their day, their year, their lives, just that much sweeter by having it – you must flaunt your incredible achievement. You have a brand, you have a message, be a peacock – DISPLAY your bright colours and your vibrant attitude. Your eagerness for the event will inspire and ignite others to enjoy themselves, and whatever it is that you have to offer, to the fullest.
YOUR BRAND MESSAGE IS SOMETHING SPECIAL, JUST WAITING TO BE SHARED AND ENJOYED THROUGH A CUSTOM EXHIBITION STAND OR TRADE-SHOW BOOTH.
Back to 2018. Over the past two centuries, we have come so far. The world has gotten smaller with inter-continental travel, technology, and all manner of gadgets. Great advances in what can be done for your people – your audience – and how, have been made. And most importantly, endless possibilities for truly outstanding custom exhibition stands and trade-show booths, for interactions and experiences to remember, for the next two centuries and beyond.
“This industry is so vibrant. It’s always growing, it’s always changing”, says Whaam Concepts Director, George-Marc Kairuz, “It’s so important for companies, for brands to make their mark on it. To stand up and shout, ‘I’m here, this is what I have for you, you’re going to love it’”.
Whaam Concepts is a team of SuperHeroes, we’re here to save you from the tyranny of The Mediocre by creating for your brand a unique environment where you can engage with your audience, face-to-face, and activate a passion in them for your brand and your message. You have core values that you’d like to exhibit to those already loyal to you as well as showcase who you are and invite new and invigorated interest – and we are the team to make sure that happens. Let us take your brand identity, and your brief, and design for you an exclusive structure that is not only beautiful but will start a conversation about who your brand is and what you can contribute to your industry specifically as well as humanity in general.
We have three avenues where we help you engage – Face-To-Face Marketing Structures, Unconventional Retail Environments, and Unique Commercial Interiors and we have one goal that we’d like to see come to fruition with you – make GREAT things happen. To do this we combine our powers of Strategy, Design and Actualization with healthy helpings of logistics, project management and problem solving, to make sure whatever it is that you have – be it a physical product a life-changing service, or a forward-thinking idea – will be offered to the world with all the vigor and oomph that it deserves.
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