Trust The Process with Whaam ShopfittersSeptember 26, 2018
“SHOPFITTING AND SHOPFITTERS ARE THE MOST IMPORTANT DECISION YOU MAKE AT THE BEGINNING OF YOUR BRAND’S JOURNEY IN RETAIL.”
WE ARE PROUD AND HONOURED TO BE YOUR CHOICE OF SHOPFITTER. NOW LET’S SHOW YOU HOW WE GO ABOUT SHOPFITTING – OR AS WE LIKE TO SAY DESIGNING YOUR UNCONVENTIONAL RETAIL ENVIRONMENT.
Let’s start at the very beginning. Your logo. Well, your name and your purpose are the very beginning, but that can often be conceptual, just an idea in your mind, and even that is enough to start with before you seek out Heroes to help you with your brand identity in the real world. You know who you are, and what you want to say, let’s help you decide how to say it.
It might seem counter-intuitive but your logo and along with it your Brand identity Manual are a fundamental element of Shopfitting. Without it we cannot know what language your brand speaks and how to translate that into an Unconventional Retail Environment. Your Brand Identity Manual will tell us your primary, secondary and tertiary colour palette, how the logo is to be presented and how it may not be presented, your typography and packaging – these are all elements that must be echoed in the design of your physical space.
Your logo will serve as the cornerstone of the designer’s muse. If it is soft and swoopy, perhaps your shopfitting will have round elements and curvy accents. If it is structured and linear, perhaps geometry will play a part in your space, for logos that are reminiscent of a certain time period or genre, of course, as your shopfitters, we must design an environment that followed suit.
SHOPFITTING IS NOT JUST THE PHYSICAL INSTALLATION OF YOUR RETAIL FIXTURES AND FINISHES. IT IS A PROCESS AND WE, AS YOUR SHOPFITTERS, ARE EXCITED TO TAKE YOU ON THAT JOURNEY.
Now that we’ve discussed who you are and what makes you tick, we leave you in the capable hands of our Design Team. They are the shopfitters, before the shopfitting. Of course, we’ll need the details of your physical space – what is your blank canvas? Shopfitting can be a lot of fun, but before we play we need to know the rules. Of course, your budget is the most important factor after that we go on a site visit to measure every nook and corner. We’ll need to know where every power outlet, window, and door is. We’ll need to know about any rules your landlord has concerning the space, what are you allowed to do, how much are you allowed to change?
Now that we have our instructions – we can get to creating!
If you have not seen a designer work, it is a true wonder. After inputting all the information from our site visit, your space will materialize in the digital world. Now we use our design software to mould and change and experiment. Remember those colours from your Brand Identity Manual? We’ll use them to bring the space to life. Your logo and all the history and inspiration behind it? Will fill the space with the language of you. We will use the best combinations of colours and materials, sprinkle in unique elements and build engaging niches where your customers, clients, and fans can truly interact with who you are and what you do. Just like a picture speaks a thousand words this rendering will show you how our dream for your space will surely surround anyone who steps into the space with the story of who your brand is.
Nope, we’re not done yet!
Now that you are blown away by our design, the physical shopfitting starts. Our joinery partners will put together costs and the dream that we built together for the vision of your space will begin to take shape. We will make sure all the fundamentals are available, we will manage the build of the project, make sure it sails along and smooth out any bumps that may arise. Whaam Concepts is a team of creative Super-Heroes. Our main objective is to save your day. Let’s work together to make great things happen.
The Great Things We’ve Accomplished
Servicing all over South Africa