The Importance of Mall Kiosk DesignFebruary 18, 2019
“GUARANTEED FOOT-TRAFFIC, SPECIALISED INTEREST AND FOCUSED ATTENTION ARE JUST A FEW ADVANTAGES OF SHOPPING CENTRE BOOTHS, BUT HOW IMPORTANT IS THE ACTUAL MALL KIOSK DESIGN? “
LET’S EXPLORE A COMPANY CASE STUDY AND SEE HOW THE MALL KIOSK DESIGN PLAYED A PART.
A brand approached Whaam Concepts when it was time to re-brand itself. In addition to a new look and feel for their stand-alone locations, we gave them a unique and engaging mall kiosk design to go hand in hand with their new identity.
Problem: a company wants to rebrand. Their name, iFix, was a witty tie in with popular tech, now an overused trope that implies aloof isolation.
Method: open everything up. Change their name to weFix, have their locations open and bright were customers can actually see how the technicians are working on their devices. Mini weFix stations will be placed throughout shopping centres and the mall kiosk design will speak that same friendly inviting language.
Result: you tell us. Do you know the name of the brand and what it does best? Well then, mission accomplished. weFix is a household name and a nationally recognised brand. When your device is acting up you don’t just say, “Let’s find a repair shop”, you say, “Let’s go to weFix”.
How do you think that happened? Of course the outstanding service and reputation speak for itself, but before the brand can become nationally recognised it has to draw people in – that’s were mall kiosk design comes in. It is of the utmost importance that not only the aesthetics of the structure be carefully considered but the interactive elements that will optimise your brand engagement.
WHEN PRESENTING WHAT YOU HAVE TO OFFER AS A BRAND TO SOCIETY AS A WHOLE A STUNNING MALL KIOSK DESIGN CANNOT BE THE ONLY THING ON YOUR MIND.
Whaam Concepts have accomplished a mall kiosk design and build or two in our day. And we are proud to say that our client relationships are strong. Every brand that wants to be seen can see the value in having a mall kiosk design and execution by Whaam Concepts. Malls are a safe and accessible public space – something that every city needs and that citizens simply love taking advantage of. A place where communities can gather and find everything they need in one place.
But what comes after that?
We are passionate about every type of incarnation that a brand can become. We offer marketing strategy that complements our design vision, and we manage the actualisation of a project to make sure not only the physical elements are built with integrity, but the space that we create for you fosters deep and meaningful engagement.
From Face-To-Face Marketing, Unconventional Retail Environments and Unique Commercial Interiors no matter what your brand is you can benefit from playing an active role in all of these spaces. Pop-Up Shops, Brand Activaitons, and Trailer Conversions are just a few alternatives to the good ol’ mall kiosk that we can offer. For custom brand engagement solutions contact The SuperTeam today.
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