Your Mobile Retail Design ExperienceMarch 12, 2019
“TO REACH INTO AND MAKE AN IMPACT ON THE COMMUNITY BRANDS NEED TO EMBRACE MOBILE RETAIL DESIGN “
A MOBILE RETAIL DESIGN EXPERIENCE IS AN EXCITING ENGAGEMENT TOOL THAT YOU DIDN’T KNOW YOU NEEDED
It is often said that we are more connected than ever in this day and age. But of course, this refers to the never-before-imagined speed and ease with which we can communicate with each over great a distance. In the early days of technology, mobile retail design was a vague and obscure dream. In order for marketers in that era to reach more audience, they had to first master what was then the new territories of radio and then television. Now that we have rocketed into the future with the internet, digital advertising is ubiquitous, with the right strategy a business can truly take its products to all corners of the globe.
But to be a brand with the reputation of knowing how to reach your people, scale back and take a look at what people really crave. When it comes to true engagement that forges lasting bonds between brands and people, nothing beats human to human connection. To achieve this connection, you need your brand ambassadors to interact with those who truly love and need the products your brand has to offer. You need to take your message to the people, and a trailblazing new method is to utilise the pop-up store model but elevate it by making it mobile.
Pop-up retail stores have a long and prosperous reputation. It’s a method that really does create buzz and reignites excitement from the inside out. Internally, your brand ambassadors have a new passion as they embark on something new. Externally everyone who is loyal to your brand and trusts the promises that you make them will be eager to engage with this “here today, gone tomorrow” celebration of your brand’s individuality.
For a contemporary spin on pop-up stores integrate the concept of mobile retail. Quite simply, take whatever it is about your brand that is the most meaningful to your audience, be it a product, service, or game-changing idea, and put it on wheels. It may sound like a tall order, and even if it is taking risks like this is essential to maintain excellence in our industry, but the answer is simpler than we think. And often creativity does not mean re-inventing what worked quite perfectly to begin with, it can easily be taking an overlooked, existing object and breathing new life into it.
AT THE HEART OF MOBILE RETAIL IS THE EXCITING ART OF TRAILER CONVERSIONS.
The humble trailer started as a box on wheels. Its function was pure transport, to get a big heavy object from one place to another. Now, it has a second calling, providing the perfect blank canvas for a mobile retail design experience. Let’s do some Trailer Conversions. We can design and fabricate the unit from scratch to the exact specifications you need and then take that shell and fill it with the specific characteristics of your brand identity. Or we can find an already existing unit, that is already everything you need it to be and do a stellar trailer fit-out, where we transform the trailer, inside and out, into big, mean, YOU machine.
As your Brand Engagement Architects, we will guide you through the process. We will direct you on what needs to be done in order to package your brand goals and personality into a robust and portable unit. At Whaam Concepts we are always thrilled to take our clients on a journey that starts with an empty shell and ends with you having the perfect Brand Activation Experience in the form of a mobile pop-up store.
This unique and engaging way of interacting with your audience will of course be most popular with those brands that have a product to sell. A mobile retail trailer is perfect for markets and festivals, and even seasonal activations whether indoors or outdoors, and no matter what the occasion, there is always an opportunity for a trusted and adored brand to have a presence during a celebration where people attend to fill that need that everyone has for human to human connections.
However, an evolution of a mobile retail experience is the Wandering Showroom. The trailer’s big brother, the shipping container, is also getting an image make-over. Usually thought of as dirty, industrial and purely functional, custom brand builders like the Whaam Concepts SuperTeam now look at this box with new eyes. A retail experience is not necessarily the only path to take. Displaying your physical products or presenting your services and ideas in an unconventional way by opting for a container conversion and then travelling that container around the country will make a bold statement to your loyal fans, those who don’t know you but will, and of course your competitors.
The important thing, whether you choose a trailer conversion, or a container conversion is that you make it an event. Don’t make it a stagnant atmosphere, make sure it is something that people can interact and engage with, an experience that will stay with them for a long time.
NOT EVERY MOBILE RETAIL DESIGN PROJECT IS AN EXPERIENCE. TO REALLY MAKE AN IMPRESSION AND FORGE THOSE BONDS OF LOYALTY YOU NEED THE PERFECT SUPERTEAM ON YOUR SIDE.
The Whaam Concepts SuperTeam lives in a universe where design can lead to Great Things. So, we often take a typical, industry norms into the phone booth, spin them around, and have them emerge a Super, more unconventional version of themselves. When you enlist the help of our team of heroes you don’t just get a trailer conversion – you get a Mobile Retail Design Experience, each element of this concept needs to be understood so that we can work together to use it to express your unique brand message.
We make it mobile so that it can easily reach the unreachable. It can travel country wide spreading the word, creating awareness and igniting interest. The retail element is a welcomed bonus for brands who have products. Not only are you strengthening your brand’s identity in the minds of the public you are also getting a return on the investment of time and resources that you are placing into this endeavour.
Design cannot be overlooked. The Whaam Squad believe that design can change the world. Aesthetics are always important, but form works hand in hand with function and feeling. It will not just be about something beautiful to look at, but the design of your Mobile Retail Experience must be fluid and functional and use the language that your brand has created to communicate to the world. Our work must move people. This leads to the experience. We want to give the people who love your brand the opportunity to take something away with them, because the experience is so engaging, and speaks to them on a so many levels, because they relate to your message and it resonates with them.
It is our mission to elevate simple trailer conversions (or container conversions). It is our duty and our passion to make sure that we always bring unconventional methods and ideas to the table. We understand the importance of following trends, and often the most creative thing that can be done is work within existing boundaries. But we also know that there is always new ground to be broken, and rules, protocols and norms don’t have to be completely broken in order to defeat mediocrity. A block of marble is only beautiful because it has been moulded by a talented sculptor. The Whaam Team want to work with you to create a unique and relevant work of art.
As a SuperTeam we have an Account Executive Sales Force, and Creative Design Team, and a Laser-Focussed Project and Production Department that will put all our efforts into creating the best experience for your brand. We will combine our superpowers of creativity and integrity to strategise, design and actualise an engaging Mobile Retail Design Experience that will propel your brand forwards and bring with you a loyal fanbase of people who trust and admire your message and your products.
Our SuperTeam is standing by to save your day.
The Great Things We’ve Accomplished
Servicing all over South Africa