Brand Activations - Your Opportunity To Speak
“AS AN ORGANIZATION, A UNIQUE BRAND ACTIVATION IS YOUR OPPORTUNITY TO HAVE YOUR SAY. WHETHER YOU HAVE A PRODUCT TO SELL OR AN IDEA THAT YOU STAND FOR”
THE BRAND ACTIVATION LANDSCAPE HAS BEEN DOMINATED BY COMPANIES WITH PHYSICAL PRODUCTS TO SELL BUT ANYONE CAN GET IN ON THE GAME.
Firstly, what is a Brand Activation? As the name suggests it involves your brand. Now the word “brand” is usually associated with clothing labels, popular drinks, cars or appliances. A brand name doesn’t even have to be mentioned but you’re already thinking of companies who produce any of the items listed. But you don’t have to have a physical product to have a brand. Business services, consultants, hospitality or utilities – if you have a company, you have a brand and can reap the benefits of a Brand Activation.
Whaam Concepts for example – that’s us – are Brand Engagement Architects. We take what is meaningful and unique about companies and build unconventional environments where brands can engage with their audience. Our SuperHero culture means that a Brand Activation for ourselves would have pop art, halftone textures, and comic book and movie references galore. What would a brand activation for your company look like?
What are your brand pillars, your company culture, your corporate colours? All of these things and more can be translated into an experience. But most importantly who are you as a business, what are your values, why should people trust you? This is the essence of a Brand Activation – it is a platform to deliver your brand message.
THERE ARE STANDARD BEST PRACTICES TO ORGANIZING A BRAND ACTIVATION BUT WHAAM CONCEPTS SUPERTEAM ARE ALLERGIC TO THE CONVENTIONAL.
Usually a Brand Activation happens in a designated space for a short time. Usually a mall setting, because there will be guaranteed eyes and ears browsing through, and the season must be right, or perhaps – if it’s a brand – a new product is launching, and the word must be spread. But Whaam Concepts believes that as long as the environment is unique and unconventional, engagement is not only possible but inevitable, and indestructible bonds between can and will be formed if your audience truly believes in and relates to your message.
You know what you want to say, you need a place to say it.
Events that are mainly for networking – for example – can be turned on their ears if just one or two delegates decide that they will use the space for a Brand Activation instead. This is where those standard best practices grow and evolve and instead of being trend-followers, we become trail-blazers.
Break out of the commonplace and into the exceptional. There are countless events happening all over the country all through the year. Conferences, and summits, trade shows, exhibitions, festivals and markets – you name it. Each is an opportunity to engage with a different demographic. But simply showing up at a place where people are is not enough, the most important thing is to have something to say.
Whaam Concepts know the rules of Brand Activations inside out – so get in touch so we can break them together. We will brainstorm and collaborate and make sure that your brand message is delivered to the people. The SuperTeam specialise in brand languages, let us help you speak yours. We are standing by with creativity and integrity, always ready to save your day.
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