Your Tradeshow Stand As A Brand BlueprintApril 30, 2019
“EXECUTING A TRADESHOW STAND THE RIGHT WAY IS AN UNTAPPED WELL OF ENGAGEMENT OPPORTUNITIES”
THE OPPORTUNITY TO EXHIBIT AT TRADESHOWS IS A COVETED ONE, SO NAILING YOUR TRADESHOW STAND IS THE FIRST STEP TO MAKING A REAL IMPRESSION IN YOUR INDUSTRY.
You’ve done your research and you know the perfect exhibition to build your tradeshow stand at. But, do you know how to make the most out of that experience? We are the heroes you know you need. Whaam Concepts are your Brand Engagement Architects, we are the designers of engaging experiences that are sure to connect you to your audience, your community, and your environment.
Putting maximum effort into your tradeshow stand is of utmost importance. This space is basically your brand language and identity compressed into one unique structure. The way this stand interacts with guests to the exhibition should correlate directly to how your brand as a whole interacts with its audience. Having a unique environment that speaks your brand language and encourages networking and engagement will go a long way to cement your reputation as a leader in your industry. Whether you are a crisp brand in need of clean lines or a flamboyant family who want to stand out in a crowd with Whaam Concepts on your tradeshow stand team, the world of possibilities cracks wide open.
As a bonus, aesthetic awards are often given out and their value is far more than superficial. It will boost the morale of your core team which will radiate outwards and positively affect your entire organization as well as put your brand on the map.
In this era the digital world seems to be what takes up most people’s time, energy and focus, but we cannot completely lose our human-to-human nature and we cannot fight against the digital trends, so your marketing strategy must find a way to for these to worlds to not only compliment each other but work together in such a way that it seems that they were always meant to be.
Your tradeshow stand must be a springboard for your message. It acts as a complete picture of who your brand is, and then related campaigns and content will shoot off from it and explain who you are in even more depth.
OUR SUPERTEAM OF BRAND ENGAGEMENT DESIGNERS LOOK AT THE TOTALITY OF YOUR BRAND. WE START WITH YOUR TRADESHOW STAND AND WORK OUR WAY OUT.
As Brand Engagement Architects we will always try to integrate a brand activation into your stand. Making the stand look beautiful while keeping to your budget is the first and easy part, but in this socially conscious world, we can’t just stop there. There are so many ways to ignite passion within your guests putting them in an environment that inspires is the first step, there can be interactive elements, photo opportunities, giveaways and much more.
If you are serious about sustainability, we can make use of recyclable materials. To make your tradeshow stand work for you outside of the tradeshow itself a team of digital gurus can ensure that a relevant and engaging marketing campaign runs alongside the build as well as the exhibition itself. To give your tradeshow stand a life beyond the exhibit there are always options of re-using certain elements – for example, if your stand has an interesting feature wall, you might want to use that element in your company showroom. Of course, there is always the possibility of donating pieces of the stand that you do not have use for, but other organizations might.
The design and manufacture of a unique and engaging tradeshow stand is just the beginning. It is the root and trunk of your brand. Using various tools and strategies to integrate your interpersonal, digital and community strategies will be the branches reaching out to our audience, creating not just a buzz, but providing real, tangible and useful information about your company and its goals that will lead to lasting, and real brand awareness and customer loyalty.
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