Tradeshow Stands Advertise Your BrandMay 29, 2019
“YOUR BRAND WILL LAST A LIFETIME, SO YOUR STRATEGY FOR TRADESHOW STANDS SHOULD AS WELL…”
TRADESHOW STANDS ARE ADVERTISEMENTS FOR YOUR BRAND, SO APPROACH THEM WITH LONG TERM THINKING.
Think of your favourite brand. Be it a sportswear, soft drink or stationery. Your first interaction with this brand was likely an advertisement, perhaps a TV commercial or a billboard. Tradeshow stands can be put in that category. As far as their function goes, they will serve as an introduction to your brand, the first step in brand awareness, and an advertisement of who you are.
Some brands are more household names than others and this is mostly due to advertising. Do you think it is safe to assume that majority of people on the planet have seen a Coca-Cola advertisement? When you say the name everyone knows who it is, what they stand for and they have an opinion or even a story or an anecdote related to it. We all know what it is, so why do they continue to advertise? It is very unlikely that we will forget about our favourite thirst quencher, but as a brand who wants to connect with their audience, they continue to advertise because they want to show us that they will not forget about us.
The Whaam Concepts SuperTeam are your go-to heroes for the tradeshow stands – PLURAL – that will follow your brand on its journey through multiple events at different locations countrywide. Just like Coca-Cola didn’t make one great advert and leave it at that, your brand can’t be content with attending one exhibition or tradeshow and expecting your audience to remember you.
HAVING AN ONGOING PARTNERSHIP WITH A TEAM YOU CAN TRUST MEANS THAT YOUR TRADESHOW STANDS WILL CONTINUE TO GROW, ALONG WITH YOUR BRAND
When it comes to design and manufacture of your tradeshow stands the process is involved. You need to brief the agency that you are working with on your entire brand, corporate identity, colours, finishes, do’s and don’ts as well as the creative direction and message that you want the audience to take away from the experience. After pouring over all the details with a company like Whaam Concepts, after all the emails and phone-calls, design renders, revisions and production meetings we will emerge at the end of it with the foundations of a lasting relationship. And now that you have grown with us and we both understand each other we can move forward together.
One of most loyal clients, The Industrial Development Corporation (The IDC), keeps coming back to Whaam Concepts for designs that speak their corporate language and builds that meet their standards of quality. We have done dozens of builds for The IDC over the years, and each goes smoother than the last. Because of the rapport we have build we are able to anticipate the client’s needs as well as foresee how they would like us to solve any problems that may arise, resulting in total satisfaction – on both sides – for how the project turns out. Brands don’t only trust us with their tradeshow stands. One of the country’s favourite appliance brands Hisense, has come to Whaam again and again and again for different types of projects – all that speak the brand’s language.
Instead of giving the same brief to different agencies, explaining who your brand is over and over, going through the growing pains of getting to know how a different company works, the personalities and processes that go with it, rather invest in one company – your team of Heores, Whaam Concepts. Establish a bond with us so we can help you establish a bond with your audience. When we learn who you are, we can then help you navigate not just exhibitions with your tradeshow stands, but multiple other events and marketing channels with experiences that will really engage with an audience and build that loyalty that Coca-Cola-type loyalty.
The Great Things We’ve Accomplished
Servicing all over South Africa