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Whatever business you happen to run, you must have a corporate identity and a brand strategy. Think of yourself as a leaf, the core of who you are, your brand identity, is that central spine running through it – the midrib. Tradeshow stands are one of the lateral veins, they are integral to your overall structure, together with all the other veins – marketing decisions – lead your users, customers, and loyal fans back to your midrib, your core values.
As your personal brand engagement designers, Whaam Concepts can build experiences around your brand identity for every situation and occasion. Instead of sourcing out specific suppliers as and when you have a certain need, having a team of Brand Engagement Architects who understand your brand and your budget and who can work with you long term is much more efficient in every way. Make sure It is essential that all your lateral veins lead back to and relate to your midrib.
We can make sure your custom office interior design speaks the same language as your mall kiosk design. Then we can see to it that mobile retail design elements including finishes and colour scheme will be echoed your custom exhibition stands. Any brand activation design and activities will converge to one social and digital media campaign that will generation foot traffic through your tradeshow stands or any other physical structure where you have created a unique experience that people will not only enjoy but leave having learned something about your brand and made a lasting connection.
No matter what your midrib actually is, if your identity is clean and functional or chic and luxurious adding a creative twist to your face-to-face marketing experience is always relevant, useful and is sure to go down well with your audience. Tradeshows and exhibitions always have an air of heightened professionalism about them. Generally, they are places where big deals with big budgets are discussed, but that doesn’t mean guests can’t have a bit of fun. We all have an inner child, so adding a fun activity or activation is a sure way to make meaningful connections and show your visitors that you truly want to and care that you engage with them.
Of course, your corporate identity, voice and brand personalities must come across through any and all activations that you arrange. But injecting a bit of fun into your tradeshow stand and your general presence at any exhibition can be done in a way that is as flamboyant or as sophisticated as you choose. From a simple “sit for a while” Artisan Coffee Stand, with branded takeaway cups and a friendly barista to an elaborate Scavenger Hunt or social media Hashtag Competition we can translate your brand into any experience that will be relevant and engaging to your audience.
The Whaam Concepts SuperTeam is standing by to Save Your Day!. We have expertise in: Face-To-Face Marketing Experiences, Unconventional Retail Environments, Unique Commercial Experiences, Creative Brand Development, Engaging Content Production, and Multi-Channel Digital Management. Our mission is to deliver the perfect combination of our offerings to suit your brand message, get in touch and let’s accomplish great things, together!
Photo by Vivaan Trivedii on Unsplash
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