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As Brand Engagement Architects we at Whaam take a comprehensive look at your brand and aim to communicate your essence throughout every one of your brand marketing strategies no matter what type of business you are in. A Visual Merchandising Display, however, is very specific and seemingly uncomplicated. If you have a tangible product, you want people to buy you need an enticing way to display it, so that they know what it can do for them, get excited about having it in their lives, and then confidently hand over their hard-earned money to you because they trust the promise you have made them – that this produce will deliver. Your merchandise display must be a visual representation of what your brand stands for.
So, we know what we need, but not everyone knows how to make one. On its face this seems like an easy task, arrange your products in a way that is pleasing to the eye on a suitable structure. But think back on every effective visual merchandise display you’ve seen. Now think back to the terrible ones. Most of the time the bad ones make a more lasting impression, a negative one, yes, but more lasting. Like a finely tailored suit this experience must be seamless. The buyer must not know where their desire for the product ends, and your marketing strategy begins. They must be just stunned enough to take notice and be converted into a fan of yours, but your display must not be so jarring that it alienates them from you and your core message.
We’ve all been in spaces that are over-decorated. Cluttered with unrelated objects that create a dizziness. There are also times when less is less, being in a stark space makes one feel unwelcomed and cold. So much can go wrong with your visual merchandising display, you need the best team of Custom Brand Builders working with you to create it.
When you have a product you want to sell, simply arranging them in a pretty way on any typical shelf is very unlikely to do the job. A team like Whaam Concepts not only has the design and engineering knowledge, we also know how important it is to know your brand inside out before we even begin your project, so that we can make sure the core of who your bran is shines through the design and execution of the vision that we work together on.
Elements as simple as your signature colours and fonts, what is it that your product actually does, what message do you want to send to your fans, new and old, must all be considered. Do you want to evoke longevity, letting everyone know that your product is classic and prestigious, or, do you want to show off your fun side, letting everyone know that you are here to play. All of these messages have to be clear in your visual merchandising display.
Whaam Concepts have teamed up with Frankees, Under Armour, and Second Skins, for their visual displays, all of these units live inside a retail environment shared with other brands, so they units must speak their own language as well as live harmoniously with its surroundings. We’ve also used the concepts and best practices of in-store displays to give certain exhibition stands interesting elements. Brands like Rubicon, Victron and Automation Africa have a range of products to display so even in an environment with tradeshow booths, that retail experience can be recreated. The Whaam Concepts Superteam approaches the design and manufacture of your visual merchandising display as a physical manifestation of the core message of your brand.
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