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Whaam Concepts recently completed a stunning unique kiosk design with a jewellery design company me.mi. This luxury brand had great success selling their stunning pieces online and saw value in supplementing their digital presence with a physical one. This seems counter-intuitive to the popular notion that retail is moving to the online space. But forecasts about the future can often be incorrect, or misleading. Of course many people enjoy the convenience of shopping from their living room couch; in some countries you can even buy a car online – but just because this is happening more often, it does not necessarily mean that everyone is moving in this direction and that there are no companies moving in the opposite direction.
As human beings we crave connection. That is undeniable, we are a social species. Yes, many people find a community that they really feel at home with online, but shopping is a experience that needs to happen in person. Malls have a special vibe that many people find energizing. And when it comes to retail, being able to touch and feel the product before your purchase is so comforting – especially considering how hard we all work to be able to earn the means to make those purchases.
Brands who see value in physical retail spaces also understand the importance of putting thought into the layout of that environment. A kiosk is often a better choice than a full retail store and if a brand decides to in that direction a unique kiosk design is essential. Kiosks have constant foot-traffic, after all you we have to pass them on our way to all the other places in the mall. So, it must be attention catching, as well as convey brand identity and message.
As a SuperTeam we are extremely passionate about creating unconventional spaces were brands and their people can meet and engage and we have clients that are thrilled with not only their unique kiosk design but also the customer service and quality of the build. We have worked with brands such as Crocs and weFix and have even been mistaken for those companies by people who wanted to visit those kiosks for the special retail experience that they offer.
Unique kiosk design has many steps before we end up with a beautiful finished product. A perfect spot within a mall must be chosen, amongst other stores that can compliment your offering. me.mi made a great choice of the court in front of H&M, this is a popular international department store, so there is lots of traffic, the court is also quite large, so they would have a very generous space, and their very special custom jewellery would compliment clothing offered in the store – YES! All boxes ticked.
Our account executives then get to you know the brand inside out, getting in touch with exactly what the brand wants to say and the language the brand speaks, and all the lovers of that brand will understand. Our design team then get to work. They model what a physical representation of the brand message into a 3-dimensional image. A picture of the vision. We then approach our shopfitting partners for labour and material quotes that meet your budget. Then, we get to work. Build up of the unique kiosk design is always so exciting. Of course there are late nights, of course there are bumps in the road, but your SuperTeam (that’s us) are seasoned professionals, we take all of this in our stride and our number one priority is seeing a smile on our client’s face when everything is done and dusted.
Whaam Concepts are concept shopfitters, with design at our core. If you need a shop in shop, visual merchandising display or any type of retail environment – we’re here to save your day!
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