AFROGEM
WORLD TRAVEL MARKET, 2017“DAZZLING DIAMONDS IN DYNAMIC DESIGN”
AFROGEM APPROACHED WHAAM TO ASSIST THEM IN MARKETING THEIR 50TH ANNIVERSARY IN JEWELLERY FABRICATION AND STONE RETAIL.
Traditionally seen as only a stone supplier, Afrogem was eager to promote their jewellery fabrication abilities as a key arm of their business.
Whaam used Afrogem’s presence at WTM Africa held at the CTICC, a stone’s throw away from their Bo-Kaap Fabrication studio, to create an activation with a difference. This combined their exhibition stand with a guided tour to experience first hand their manufacturing environment. A small stand designed to communicate the anniversary was built around customer engagement with the intention of “meet & greets” followed by the tour, extending the activation outside of the CTICC confined space.
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