The Crocs brand has made great strides, from niche to commercial, and now in more styles and in more places for more occasions than ever before. Their signatureCroslite™ technology is a true innovation in foot-comfort and with the number of modern styles to match rising, an additional presence in malls across the country was a must. The Whaam team presented a slatted wall merchandising unit as a solution. To maximize space the units are double sided and modular, so as many or few units could be used, along with the sales counter. Crocs wanted a versatile design to potentially take across the country, to activate in malls of all shapes and sizes.
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