DURAM PAINTS

MICA MARKET, CAPE TOWN

“A TRUSTED SOUTH AFRICAN BRAND COMES BACK FOR MORE…”

DURAM PAINTS ARE MADE TO BE LONG-LASTING WITH EXCELLENT VALUE AND AFTER A SUCCESSFUL PROJECT LAST YEAR WE HOPE TO SAY THE SAME OF OUR RELATIONSHIP WITH THE BRAND.

We are very honoured to present to you this years. Duram Stand at the 2019 Mica Market. In 2018 we designed and built the Duram stand as a backdrop for Duram to launch their new brand look and feel. That stand was very clean and simple, drawing all the attention to the logo itself. This year we were tasked to design a stand from which Duram could launch their brand new colour range of smart paints – The Habitat Colour Collection.

 This stand was open and inviting. It had no side walls only a back wall that to show off the new range. 90 individual spray finished colour blocks that were recessed into the stand to back wall show off the colour range, along with the grand reveal of Durams new in-store colour wall display unit. Lifestyle fabric graphics, as well as physical roll painted colour samples divided the stand into a neutral palette and a colour palette. Timber flooring also warmed up the space and a cosy seating area was available to engage about the brand.