Duram wants to be an innovator in the paints industry and to challenge the norm, a change must first come from the inside. Duram has been around since 1981 and after all these years, a fresh new look is definitely due.
A semi-common practice in the industry is to re-use previous exhibition stands, which Duram have done, but this year, they wanted a new look to go with their unique new logo! Yup, Whaam Concepts was proud to be a part of a re-branding! Brands are something we are passionate about, so being a part of the process that ensures maximum engagement is exciting and fulfilling for us – and a modern, accessible logo is a big part of that!
It is so important that a brand has an image, be it abstract or simple, that really connects them to their audience. A symbol that even without the name of the brands will be instantly recognizable – that’s what Duram achieved for themselves.
Our point of contact for Duram was Whaam’s favourite type of client – detail oriented, and specific about exactly the elements and processes to be executed to ensure the project is as perfect as it could be. And Whaam was our client’s perfect SuperTeam. Unfortunately – though it happens much too often – the Duram team had unpleasant experiences before. But Whaam will not stand for that.
We are proud to say that we truly saved their day and gave the Duram team a new, fresh perspective on the process of strategy, design, and actualization of a unique Face-To-Face Marketing Experience in the form of a custom exhibition stand.
When not even the smallest flaw escapes the eye of your client, and on handover day she is completely satisfied with a big smile on her face – those are honestly the most rewarding jobs to have completed.
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