Flat Out Fitness Digital Services

SOCIAL MEDIA REFRESH, CAPE TOWN

“WITH A TIGHT DEADLINE AND A LOT TO LIVE UP TO, WE MAKE AN IMPRESSION…”

A SMALL BUSINESS OWNER WITH A BIG DREAM PUTS GREAT TRUST IN THE SUPERTEAM.

The Whaam Concepts SuperTeam where thrilled to work with a client who had recently moved to UAE! Jade Morgan from Flat Out Fitness is a personal trainer to princesses and we could not wait to see where this journey with her brand would take us.  

Ms. Morgan had recently redone her website, and with that was looking to give her social media a bit of a refresher. Just like the SuperTeam Ms. Morgan posted weekly motivational posts on her Instagram feed but their format didn’t really speak to her brand.  

Our design team made her templates for her Fitness Quotes, so she can easily edit them and add her own text.  

For the Fitness Quote templates we decided to use the two primary Flat Out Fitness brand colours but in different shades and each post would only use one colour at a time 

For the website launch we gave her countdown posts. To reinvigorate her audience and stir up excitement. The design team added the colours into one post and made it more contrasty, by adding negative space, so that it stands out from the motivational quotes.  

Because the website relaunch had a little bit more importance to it, we wanted to truly stand out from the Fitness Quotes, and to let her followers know that something fun is on its way.  

Ms. Morgan didn’t want something very structured and geometric so we went with more of the free form shapes which are quite popular these days.  

We also made sure to give her something that is low maintenance that she can post freely herself and doesn’t have to worry about her Instagram feed needing to be too structured.  

Unfortunately, Ms. Morgan did have unpleasant experiences with creative agencies in the past, to the point where she was skeptical to reach out to another agency because of the bad service received. But, Whaam is not your typical creative agency. We are Brand Engagement Archiects! Committed to Brand Identity and with a strong belief in the power of connections and relationships.  

We were thrilled to hear that the SuperTeam completely changed her perception on what the design process and experience should be.  

Our design team worked very closely with her, sending examples back and forth and trying to both extract and decipher exactly what she was looking for.  

Deadlines where extremely tight, but we are happy to report that deliverables were received ahead of schedule and our lovely new client was so happy with the work, the engagement and the service. 

But don’t take our word for it, Ms Jade Morgan from Flat Out Fitness herself:  

Whaam came in, swept me off my feet and saved the day! No joke! 

I had been very busy during the lockdown in recreating my website, busy designing my fitness App and relooking and my social media pages and wanting a fresh start. I am a business owner, mom of 2 who was stuck and needed help to launch all of my jumbled ideas. 

I got in touch with Whaam and I was honestly blown away.  

They took me under their wing and made me feel so comfortable and my stress levels dropped instantly!  

It means the world to a company no matter how big or small, when a branding company makes you feel like you are their only client. I felt like ALL focus was on me. 

We bounced ideas off each other, their turn around time was crazy fast and I loved what they presented me. They got me so excited for my own project that I couldn’t help but fall in love with my fitness company all over again. Not only did they help me create a huge hype for my website launch, but within 5days-my Instagram page looked completely different.  

They took the time to dig deep, get to know me and more importantly they understood my brand and executed it all perfectly!!! 

Thank you Whaam for everything, you have relit such a spark that I cannot wait to do more projects with you! 

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