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Excited to be a part of moulding the Corporate Identity and Brand Guidelines for a new South African brand, Whaam will create the best first foot to step forward with for the country’s next favourite underwear brand.
Founders and friends Tim Whitehead and Siya Kolisi wanted to make putting on and taking off your undies much more fun. They started with a need for a durable, easy to move display unit for local weekend markets. Then, graduated to a presence in the retail arena. They wanted a sleek, yet still energetic and on-brand Frankees component added to all your favourite stores. Frankees gave the Whaam team the freedom to create a signature look and style for these units, and ultimately the brand itself. With vibrant cheeky colours and products displayed in a classy way, Frankees encourages us to explore the naughtiness beneath that prim and proper exterior.
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