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Whaam made use of Indaba 2017 in Durban, to showcase the brand’s new identity and created an experience that would still match their trusted level of exclusivity.
As leaders in the global hospitality industry, Hilton’s clientele have come to expect a certain level of comfort and quality from their brand experiences. Whaam brought this through by designing two select meeting areas into the stand for exclusive engagement. We translated the grandness of a typical Hilton lobby area by introducing a welcome desk contrasted against elevated walls and a suspended halo bulkhead to emphasise the new brand identity.
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