HISENSE PRODUCT SHOW ROOM

A SOPHISTICATED COMMERCIAL INTERIOR REMODEL FOR THEIR FLAGSHIP SHOWROOM WAS IN STORE FOR HISENSE SOUTH AFRICA WHEN A NEW INTERNATIONAL DIRECTIVE INTRODUCED A MORE ELEGANT CORPORATE IDENTITY

Ask Hisense South Africa what they think about when they hear “Whaam Concepts” and a few words come to mind: friendly, warm, smile, efficient, extra mile, Super-Heroes! Thanks to our work on their Product Showroom, a Commercial Interior remodel, our relationship with them is even stronger.

The providers of high-quality and affordable televisions, mobile phones and appliances for the home have long trusted Whaam with giving the brand a presence in larger appliance stores, giving the brand modern and functional way to display their products that stand out from its surrounding competition (AKA shop-in-shops).

But an exciting opportunity presented itself. When an elegant new corporate identity was developed for the brand, Hisense turned to Whaam Concepts to implement their new CI in a much more meaningful way with a commercial interior remodel of their local Product Showroom. Whaam Concepts had not collaborated on a  project of this scope with Hisense South Africa before and we were proud and honoured that Hisense believed in our work so much, that they trusted us now to help them elevate their brand even further.

The new Hisense look is more professional and chic. It has longevity and class and we wanted to make sure our design embodied that because this design is the first step to a national remodel of all the Hisense showrooms. These spaces must be impressive, as they host international delegates, conferences and is where store owners inspect new products. The Whaam and Hisense teams poured over every detail, taking our time to make sure that everything was just right before going into production.

A simple, yet striking, layout was designed. The showroom groups each appliance by function and each is the hero of its own section. The appliances were placed in a similar order to the rooms of a home you would find them in, giving the space an organic flow. As the stars of the show, the appliances needed their own spotlights, so the lighting fixtures were also upgraded.