HISENSE

WHAAM WAS CALLED UPON TO CREATE A BRAND EXPERIENCE TO LAUNCH THE NEW HISENSE ULED PRODUCT RANGE.

We created a unique shop-in-shop brand environment that showcases the high tech features of this new TV range that allows the Hisense brand to stand a cut above the competition.

The use of the brands bold colour, accented by bright LED lighting, is brought together in a modern structure which represents a spectacle of colour and light to complement the high-end products on display. This national rollout of structures has had to be specifically designed for each store environment and provides a unique experience in each store.