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After Whaam had completed a number of projects for IDC over the years, Source Africa 2016 was the time for a revamped experience for them and their partners.
As the focus of this show was the textile industry, Whaam chose to introduce a sense of “home” by including an open-plan structure with raw oak finishes and elegant, modern furniture. A creative masterpiece made from geometric oak ribs was constructed at one end of the stand to add aesthetic value as a conversation focal point. The stand incorporated two of IDC’s partner entrepreneurs behind the stand in this showcased activation.
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