Light Boxes with ReveelWEEKEND MARKETS, CAPE TOWN
“A DIFFERENT PERSPECTIVE ON A COMMON PRACTICE UPDATED FOR THE MODERN …”
WE PARNERD WITH REVEEL – A COMPANY WITH GREAT EXPERTISE IN OUT OF HOME EXPERIENCES FOR A LEVELED UP VERSION OF YOUR TYPICAL BILLBOARD.
A larger than life image and catchy slogan on the side of the highway was once an advertising slam dunk. And traditional billboards definitely still have their place in the world today. But when Corona and Stella Artois approached Reveel and asked for some innovative thinking, they turned to Whaam for a collaborative team-up on billboards with a twist. Firstly, they would be scaled down in size, for a more intimate experience. These more personal advertisements would be placed in local neighbourhood markets and they would literally
light up. We created for them steel frames that are illuminated from within, so that the lifestyle the brands where promoting could really be in the spotlight. These Light-Boxes were made sturdy and durable, because they would be semi-permanent. Moving with whichever market they were placed in. Some can be mounted over-head, while a larger hero frame can take centre stage in a common area. Re-thinking the idea of a billboard, not just as something you drive by on your way somewhere else, but as an integral fixture of a place you go to intentionally to connect and engage with like-minded souls meant that even though they were physically smaller, the light boxes made a bigger impact.
The Great Things We’ve Accomplished
Servicing all over South Africa