The name me.mi comes from the term “me, myself and I”. The company creates personalised jewellery, so they understand the importance of each individual telling their own story in a unique way. The owners of the brand are uncompromising when it comes to excellence and Whaam Concepts had to prove that we have the same values by first manufacturing a prototype for me.mi. A sample of a display case that would eventually be one of the elements of the final kiosk.
When me.mi witnessed for themselves that Whaam can deliver they were delighted to award us the full contract of a retail kiosk. Whaam decided to use duco sprayed MDF for the surfaces of the kiosk. It is a substance that won’t easily scuff and the velvety texture it has will give that high-end look. The stunning me.mi Jewlery will be displayed under glass and cut vinyl wording and backlit fabric graphics will tell the me.mi story. This is a brand that knows having timeless pieces that tell those stories is of utmost importance if we want to tell our own authentic stories. Whaam Concepts has the same vision. That brands express their uniqueness through unconventional environments. We were proud and honoured to find a true believer in me.mi a brand that shares our core values.
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