PARCEL NINJACONFEX, 2017
“BIG REALITY IN A SMALL SPACE”
THIS ECOMMERCE LEADER WAS LOOKING FOR AN ACTIVATION THAT WOULD BRING THEIR DIGITAL WORLD INTO OUR REALITY.
Our concept focus for this eCommerce showcase was to give the attending delegates the feeling of stepping into the heart of Parcel Ninja’s warehousing business.
Our design team took up the challenge to implement this philosophy into a very tight 9sqm environment by creating a micro warehousing structure that had all the characteristics of a behind the scenes reality of who Parcel Ninja is. A packaging wall, made from traditional cardboard boxes with an overarching industrial racking system, brought the enormity of a warehouse into the small space. This design concept highlighted the importance of bringing people together even for digital brands.
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