RUBICON ELECTRICAL EXHIBITION STAND

PROPAK / AFRICA AUTOMATION FAIR, JOHANNESBURG

“AFTER OVER 30 YEARS IN BUSINESS, WE JUST WANT TO ENJOY YOUR COMPAY…”

RUBICON ELECTRICAL WAS FOUNDED IN 1986. THEY TOOK A GREEN APPROACH TO THEIR 2019 EXHIBITION STRATEGY WITH A HEALTHY HELPING OF ENGAGEMENT ON THE SIDE.

 

With a solid reputation in industrial, electrical and automation solutions Rubicon Electrical made the modern decision to enter the world of renewable energy as well. Since 2011 they have been playing in the solar space as well and with this new environmentally conscious arm some of their business decisions must be just that.

They decided to re-use one stand for two shows. The first build up would be at Propak Africa, and the second would be at the Africa Automation Fair. The company made it clear that they wanted their stand to be a hub of engagement – something that the Whaam Concepts SuperTeam is passionate about.

 

 

 

Whether it be an elaborate activation or a simple cup of coffee we always encourage companies to add an element which encourages visitors to the stand to stay a while, interact and build those human-to-human relationships.

Rubicon will be displaying a range of their product on their stands, so the design proposal included a dedicated merchandise wall for each. The entire stand was white with just the Rubicon brand name and the merchandise items providing pops of colour. Other than that, the environment was pure and spotless.

A reassuring sight for an electrical company which tends to conjure raw industrial imagery, but Rubicon chose to convey a crisp and sharp message instead.

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