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The Old Mutual Two Oceans Marathon is a landmark event. Not only for Capetownians and South Africans but for the world. People from all over the globe come to run, to connect, to play – the perfect place for the Salomon sports brand to build new relationships. The Salomon mission is progress, even if that means re-writing the rules. So, who better than Whaam Concepts, the Superteam build on the unique and unconventional, to build them an exhibition stand at an incredible event that breaks all the rules – in the best kind of way.
With a 6mx6m space at the OMTOM the design team had enough room to play. The stand would be mainly constructed
out of OSB board. The floor, the Point of Sale counter as well as a large wall-structure in the middle of the stand will all have the OSB texture. A natural, rugged look that is untreated, free from artificial elements so, therefore, has an authentic feel.
Because an entire OSB stand will be a bit too stark for the eye, the space will be broken up with graphics on the one side and an asphalt texture on the other. The asphalt texture panels will have custom shelving and a new launch feature – where a hero product will be mounted and have an LED glow. And of course, the Salomon brand name and their tagline “Time To Play” will be in vinyl lettering all over the stand.
Salomon merchandise will be displayed on shelving and an accessory rail build into the wall structure as well as free-standing rails and levelled shelving around the space.
The team wanted to make sure their stand reflected the Salomon energy of natural playfulness.
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